Salesforce enables you to deliver highly customized experiences for customers, employees, and partners without requiring extensive coding—and at lightning speed. But what makes Salesforce truly special? It all begins with its architecture.
Think of the Salesforce architecture as a multi-layered structure, or better yet, like a cake with many delicious layers. Each layer serves a unique purpose, and together they create a powerful, unified platform that simplifies everything you build and manage on it.
The Foundation: The Einstein 1 Platform and Unified Metadata Framework
Salesforce operates in a trusted, multitenant cloud environment where everything is interconnected. The foundation of this is the Einstein 1 Platform, which leverages metadata to power its robust functionalities like low-code tools, workflow automation, artificial intelligence (AI), and APIs.
This metadata framework is also connected to Data Cloud, a high-performance data engine designed for massive scale. This lets you seamlessly connect your data and take action on it across the platform.
All Salesforce apps, such as Sales Cloud and Marketing Cloud Engagement, sit on top of this platform. Whether you’re using a prebuilt app or building a custom one, they share consistent and powerful functionalities thanks to Salesforce’s integrated platform technologies, including predictive and generative AI. And everything can now be enhanced with Einstein Copilot, enabling conversational AI in platforms like Slack.
Key Concepts: Trust, Multitenancy, Data, Metadata, and APIs
Why Trust Matters in the Cloud
At Salesforce, trust is the top priority. You’re not just storing your data; you’re building critical business functionality on the platform. Salesforce takes the security and reliability of your data seriously, which is why we’re transparent about our services through our Trust Site. Here, you can access real-time performance data and information on upcoming maintenance that may affect your Salesforce instance.
In addition to trust in data security, Salesforce also prioritizes AI safety with the Einstein Trust Layer, ensuring that generative AI works within the bounds of data privacy and governance.
Multitenancy: Shared Space, Dedicated Resources
Salesforce uses a multitenant cloud architecture, which means companies of all sizes share the same cloud infrastructure but have their own dedicated space. Whether you’re a small business or a global corporation, you have access to the same powerful features, resources, and seamless automatic upgrades—without worrying about hardware or installing new updates.
Data Cloud: Powering Innovation Through Unified Data
The Data Cloud is Salesforce’s hyperscale data engine, allowing organizations to connect and manage vast amounts of structured and unstructured data across various platforms. It’s not just a database—it’s a data lakehouse, harmonizing diverse data formats into a single platform, making it easily usable across Salesforce apps.
With zero-copy integration, Data Cloud allows you to unlock data trapped in external systems without duplicating it. This real-time data integration powers predictive and generative AI, enabling deeper customer relationships and better business outcomes.
For instance, Data Cloud can fuel advanced customer insights by connecting web interactions or real-time updates, making sales and customer support teams more proactive and efficient.
Metadata: The Secret Sauce of Salesforce
In simple terms, metadata is data about data. It defines the structure of all the information in your Salesforce org, from objects like Property and Account to custom fields, page layouts, and security settings.
Thanks to Salesforce’s efficient handling of metadata, all your configurations and customizations are immediately accessible. Whether it’s page layouts, security rules, or geolocation maps, metadata helps organize your Salesforce data, allowing the platform to serve your organization’s needs faster and more efficiently.
APIs: The Engine Behind Everything
Salesforce is built on APIs. The API (Application Programming Interface) is how different software systems communicate and exchange information. When you create custom objects or fields in Salesforce, an API name is automatically generated, serving as the access point between your org and the database.
Whether you’re using Salesforce’s mobile app, creating a custom page, or sending email templates, APIs allow seamless data interaction across all platforms. This flexibility is what makes Salesforce so powerful and allows companies to go beyond traditional software and build unique, customized solutions.